Cole Bennett
Cole Bennett is the founder of Lyrical Lemonade, a Chicago-based music promotion and event company.
Business Figure
May 14, 1996
Taurus
28
Chicago, Illinois, United States
Cole Bennett, a renowned music video director, is best known for founding Lyrical Lemonade, a Chicago-based media company. He has gained recognition for his visually stunning music videos featuring hip-hop and rap artists such as Juice WRLD, Lil Skies, and Travis Scott. Some of his most notable works include Juice WRLD’s “All Girls Are The Same” and “Lucid Dreams,” Lil Skies’ “Red Roses,” and Halsey’s “Without Me.” In 2018, Bennett received the MTV Video Music Award for Best Music Video.
Bennett has expanded his Lyrical Lemonade brand beyond music video directing. His popular YouTube channel boasts over 18 million subscribers and nearly 400 videos, showcasing official music videos for various rappers. His most successful project to date is Eminem’s latest video, which has already amassed over 100 million views in just a month and pays tribute to the late Juice WRLD, featuring his vocals on the chorus.
In 2023, Cole Bennett was recognized as one of the 30 Under 30 in the music category due to his success in the industry. His multimedia brand, Lyrical Lemonade, has evolved to encompass a music festival, clothing line, and even a lemonade product. With more than 21 million subscribers and 10.7 billion views on his YouTube channel, Bennett continues to be a major force in the DIY music industry.
